TARGET x CURLFEST
MY ROLES: Conceptualized creative theme for the activation, copywriter for all event signage, and on-site support.
Target celebrated and empowered ‘naturalistas’ and curly girls from around the world with this “Beautifully Bossed Up” theme. The creative handle, designed as a motivational message and call-to-action for budding business owners, invited all attendees to chase their own entrepreneurial dreams while exploring Target’s popular assortment of Black-owned beauty products.
TARGET x AFROPUNK
MY ROLES: Conceptualized creative theme for the activation, copywriter for all event signage, and on-site support.
Target made a monumental debut at the world-famous Afropunk festival with a unique exhibition designed to celebrate all dimensions of Black identity. Through a thoughtful combination of artwork, color, light, and shadow—including a first-of-its-kind blacked-out Target bullseye logo—attendees immersed themselves in a world of creativity and fearless self-expression.
TARGET x ESSENCE MAGAZINE
MY ROLES: Conceptualized creative theme for the activation, copywriter for all event signage, and on-site support.
Target partnered with Essence Magazine for the 2019 holiday season, creating a one-stop beauty shop for Atlanta-area attendees. The theme “Make Way” illustrated Target’s dedication to creating more space for Black-owned brands and Black entrepreneurs. Bold affirmations within the space set positive vibes for the new year ahead as guests explored the latest collections.
