TARGET HOLIDAY 2025
MY ROLES: Co-creative direction, scriptwriting, and storyboarding (in collaboration with Mythology Agency and Scholar).
The 2025 Target holiday campaign (the retailer’s biggest and brightest of the year) brought together two distinct but memorable worlds. While one direction focused on the imaginative, style-driven ways Target brings holiday celebrations to life…the other showcased an animated winter wonderland, a place where holiday critters and holiday magic could joyfully collide.
The Anthem
The Holiday Critters
TARGET x TABITHA BROWN
MY ROLES: Creative direction, scriptwriting, and on-set support (in collaboration with Mythology Agency).
This multi-year partnership brought together two joy-making powerhouses—Tabitha Brown and Target—to curate a series of unique, limited-time collections for your wardrobe, office, kitchen, and beyond.
MORE PRESS FROM: AfroTech, Stylecaster, USA Today, InStyle
TARGET BRAND REFRESH (2021)
MY ROLES: Co-creative direction and scriptwriting (in collaboration with Mother Agency).
“What We Value Most Shouldn’t Cost More“
This 2021 brand refresh brought new meaning to Target’s longstanding promise, ‘Expect More, Pay Less.’ From affordable, healthy meal choices to inclusive brands that give back to the community, the “What We Value Most Shouldn’t Cost More” multi-video series helped guests bring home more of what really matters (at a truly great price).
MORE PRESS FROM: Mother NY, Ad Week
TARGET BLACK BEYOND MEASURE
MY ROLES: Conceptualized overall creative theme/handle, scriptwriting, talent interviewing, and on-set support.
Target took a firm and unapologetic stance in 2020 for Black History Month with the launch of Black Beyond Measure, a year-round storytelling platform, marketing campaign, and site experience that amplified Black entrepreneurs and their brands. Through the years, Black Beyond Measure continue to grow and evolve, uplifting the next generation of creators through photography, video, and inspiring conversation.
2020
MORE PRESS FROM: Forbes, Stylecaster, The Root, Star Tribune
