TARGET x LAKE STREET (Minneapolis, MN)
MY ROLES: Copywriting and artist coordination for mural development.
The murder of George Floyd in Minneapolis prompted new commitments to rebuild and reimagine Target’s relationship with the Lake Street community—including a special ode to local artists of color.
TARGET x NBCUNIVERSAL
MY ROLES: Creative direction (in collaboration with NBCU) and copywriting.
Target and NBCU joined forces for “Scene In Color,” a breakthrough new film series that spotlighting and invested in rising filmmakers of color.
MORE PRESS FROM: Ebony Mag, NBC
TARGET REACH CAMPAIGN
MY ROLES: Creative direction, scriptwriting, and on-set support (in collaboration with Obsidian Works Agency)
At the end of 2020, Target’s REACH commitments (Racial Equity Action and Change) focused on driving lasting change for Black employees, communities, and guests. Part of this change involved the opening of new Target stores in diverse neighborhood, helping to support local economies and build meaningfully connection where it mattered most.
Feat. Cbabi Bayok, Visual Artist & Illustrator
Feat. Shaughna Potts, Store Team Lead
