AKIN APARTMENTS (Hall Sweeney Properties – Minneapolis, MN)
MY ROLES: Brand name/identity development, copywriter, and overall creative consultation (in collaboration with Authentic Agency).
Put your roots down with Akin, wellness-inspired luxury living with a focus on community, self-care, and active daily life.
TARGET OWNED BRANDS
MY ROLES: Copywriter — Brand name and identity development, brand voice, tagline, and packaging copy.
Meet Heyday, Target’s first-ever owned electronics brand that delivers trend-forward tech for everyday moments.
Hey you.
It’s time to make your day.
So take a minute to live out loud,
to power up your look,
and let your style speak volumes.”
*Image via We Are Collins.
Let’s be buds.
You do hue.
Shine on.
Speak volumes.
*Image via We Are Collins.
MY ROLE: Copywriter — Brand name and identity development.
Say hey to Wild Fable, Target’s first clothing & accessory line for the Gen Z guest that merges style and culture with fearless self-expression.
MAAZAH
MY ROLES: Co-creative development of full identity ecosystem — Brand voice, taglines, brand story, multi-channel copy guidelines, packaging copy, and digital brand book (for investors/creative partners).
Set the table with MAAZAH, an insanely delicious line of Afghan-style sauces and dips that add flavor and freshness to every meal (sold at grocers nationwide).
