TARGET x TABITHA BROWN
This multi-year partnership brought together two joy-making powerhouses—Tabitha Brown and Target—for a celebratory showcase of positivity, inspiration, and unique limited-time collections for your wardrobe, office, kitchen, and beyond. Learn more.
MY ROLES: Creative director (in collaboration with Mythology Agency)
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MORE PRESS FROM: AfroTech, Stylecaster, USA Today, InStyle
TARGET BRAND REFRESH (2021)
“What We Value Most Shouldn’t Cost More”
This brand refresh brought new meaning to Target’s longstanding promise, ‘Expect More, Pay Less.’ From affordable, healthy choices to inclusive/diverse brand offerings that give back to the community, this campaign helped guests bring home more of what really mattered—and at a truly great price. Learn more.
MY ROLES: Creative director (in collaboration with Mother Agency)
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MORE PRESS FROM: Mother NY, Ad Week
TARGET BLACK BEYOND MEASURE (2020 and beyond…)
Target took a proud, authentic stance within the 2020 Black History Month retail space with an exclusive assortment and marketing campaign, ‘Black Beyond Measure.’ The creative theme and collection name were a bold and affirming approach to amplify Black success stories while uplifting the next generation of changemakers.
From still photography and in-store storytelling to digital content and more, the Black Beyond Measure campaign evolved from a singular moment into an always-on evergreen campaign, giving more space and dedication to empowering budding Black entrepreneurs every day of the year. See more.
MY ROLES: Creative theme and conceptualization, copy and video scripting, voiceover.
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MORE PRESS FROM: Forbes, Stylecaster, The Root, Star Tribune
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