DEVELOPMENT OF AKIN APARTMENTS (Hall Sweeney Properties)
MY ROLES: Brand name/identity, creative consultation (in collaboration with Authentic Agency)
TARGET OWNED BRANDS
Heyday, Target’s first-ever exclusive electronics brand.
MY ROLES: Brand name, brand voice, tagline, packaging copy
For the connected millennial woman who sees tech as an extension of her life, Heyday delivers trend-forward tech and tech accessories to help elevate her style for everyday moments.
Hey you.
It’s time to make your day.
So take a minute to live out loud,
to power up your look,
and let your style speak volumes.”
*Image via We Are Collins.
Let’s be buds.
You do hue.
Shine on.
Speak volumes.
*Image via We Are Collins.
Wild Fable, Target’s clothing & accessory line for the Gen Z guest.
MY ROLE: Brand name
Wild Fable brings together ideas, trend, style, culture, experience, and people to enable all young women to show up with their own expression.
shelby-creative.com 