MY PHILOSOPHY: Meet people where they’re at. Speak their language. Create a lasting bond.

WHAT’S BELOW: Target-owned brand conceptualization (2018)

WHAT: Heyday, Target’s first-ever exclusive electronics brand

MY ROLES: Brand name, brand voice, tagline, packaging copy

For the connected millennial woman who sees tech as an extension of her life, Heyday delivers trend-forward tech and tech accessories to help elevate her style for everyday moments.

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You do hue.
Hey you.
It’s time to make your day.
So take a minute to live out loud,
to power up your look,
and let your style speak volumes.”
*Image via We Are Collins.
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Charge forward.
Let’s be buds.
You do hue.
Shine on.
Speak volumes.
*Image via We Are Collins.
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WHAT: Wild Fable, Target’s clothing & accessory line for the Gen Z guest

MY ROLES: Brand name

Wild Fable brings together ideas, trend, style, culture, experience and people to enable all young women to show up with their own expression.

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